Average monthly sales increase for fall/winter 2020


SOLE sparks fast online growth with AI-driven personalization

Her challenge

Our solution

In recent years online merchandising has changed and SOLE has realized that selling outstanding styles is no longer the only factor that determines whether a website is hot or not. These days, it’s also necessary to provide engaging customer experiences for online visitors

Rosetta AI filters data from SOLE onsite customer behavior, demographics, and previous transactions, while machine learning annotates the product catalog images with fashion-optimized tags. Then our inhouse fashion industry experts train the AI to make the right recommendation to the right person at the right time.

In short, when the SOLE site began using shopper/product data to predict consumer intent, sales shot up 48%.

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